A dedicated GA4 property configured correctly — data retention, internal traffic filters, and the settings most default installs skip — a clean Google Tag Manager container, and custom event tracking for the actions that actually matter to your business, like form submissions, phone clicks, or button clicks.

Probably, if no one's actually checked it. Most sites we look at have Analytics "installed" but barely configured — no Tag Manager, duplicate tracking codes, or zero conversion tracking beyond page views. We audit what's already there first, then clean it up or set it up fresh, whichever gets you real data faster.

Analytics (GA4) is where you see the data — traffic, behavior, conversions. Tag Manager is how tracking code gets onto your site without editing code every time something changes. Most sites need both, set up to work together.

No. Done properly, Tag Manager loads asynchronously and we keep the container lean instead of stacking unnecessary tags "just in case." Sites we clean up often load faster, since duplicate or abandoned tracking scripts get removed along the way.

Yes — that's the whole point. We configure the specific events and conversions that map to real outcomes for your business, not just generic pageview counts that don't tell you what's actually working.

One-time, $233. If you need ongoing changes later — new campaigns, new goals, new pages to track — that's covered under our marketing services, or included in the development hours on any of our monthly plans.

We can go further. This $233 package covers a clean, complete baseline setup for most sites. If you need something more advanced — e-commerce event tracking, multi-domain or cross-subdomain measurement, server-side tagging, ad-platform conversion APIs, or a custom event schema — tell us what you're trying to measure and we'll scope and quote the right work.