Google Analytics & Tag Manager Setup

A dedicated GA4 property configured correctly — data retention, an office-IP internal traffic filter (confirmed in Realtime, then turned on), and the settings most default installs skip — a clean Google Tag Manager container, and custom event tracking for form submissions, phone clicks, and one extra action you name.

Probably, if no one's actually checked it. Most sites we look at have Analytics "installed" but barely configured — no Tag Manager, duplicate tracking codes, or zero conversion tracking beyond page views. We audit what's already there first, then clean it up or set it up fresh, whichever gets you real data faster.

Analytics (GA4) is where you see the data — traffic, behavior, conversions. Tag Manager is how tracking code gets onto your site without editing code every time something changes. Most sites need both, set up to work together.

No. Done properly, Tag Manager loads asynchronously and we keep the container lean instead of stacking unnecessary tags "just in case." Sites we clean up often load faster, since duplicate or abandoned tracking scripts get removed along the way.

Yes — that's the whole point. Form submissions and phone clicks are included, plus one extra event you name. We mark those as key events so you can see which traffic actually turns into a lead — not just page views.

One-time, $233. If you need ongoing changes later — new campaigns, new goals, new pages to track — that's covered under our marketing services, or included in the development hours on any of our monthly plans.

We can go further. This $233 package covers a clean, complete baseline setup for most sites. If you need something more advanced — e-commerce event tracking, multi-domain or cross-subdomain measurement, server-side tagging, ad-platform conversion APIs, or a custom event schema — tell us what you're trying to measure and we'll scope and quote the right work.

A cookie-consent banner, Google Ads conversion import, e-commerce item tracking, extra events after handoff, and sitting through Google's Tag Quality or “configure your domains” nags. Those are quoted separately, or covered under marketing services / your monthly plan hours.